Web Design: What Is Better for Your Website?

If you have a business in online sales and would like to improve its performance, adaptive or responsive web design is the way to help you with that. It is a cost-effective way to create a page that will achieve the goals of your business. Before building any landing page, you have to think about what’s more important for your project: page speed, CJM quality, or the visual part of the website?

Adaptive web design or responsive one? In the article, you will learn which type of design to pick for your business. Let's see how to figure out their features, and know the pluses and minuses of both approaches.

Adaptive Web Design

Adaptive web design has a long history if we compare it to the responsive one. AWD developed at the beginning of the Millenium when there were fewer screens than there are nowadays. There were fewer screens and no need to make a website with a different layout for each screen.

The main goal of the AWD is building a static screen for a user’s device. This device has to display perfectly pics, texts, and fits well mobile, web pages, and apps. As long as the adaptive design requires creating and maintain separate HTML and CSS code for each layout, AWD is better in use for:

  • Complex web pages
  • For the website with Ad spaces
  • Online stores

Here is the list of pluses and minuses of Adaptive web design:

  1. AWD needs a developer to know how to code
  2. You have to create complicated layouts for each page
  3. AWD slows down the site download speed
  4. There is a need for SEO optimization of every layout manually to improve search results.

This type of web design is more solid than the responsive one, which is considered to be more flexible and less time-consuming. That’s why it’s more complicated to optimize the content of your website and improve search results. Here is the guide of Astarte Digital Lab on how to improve the adaptive website contents.

if you choose to use adaptive web design for your business page or online shop, check your designer on coding skills, HTML, CSS, and JavaScript. it will be a must-have for them while working on the project.

Responsive Web Design

The first significant company to use responsive design was Audi, which adjusted its website to the screen of the user. It happened 20 years ago when the Internet Explorer browser had to be reloaded for the screen to adjust correctly.

If you want your website to be more flexible, sometimes more interactive for the users – make it responsive. It’s a more up-to-date way to build websites, where the opportunities in graphics and CJM is endless.

Responsive web design is something you need for:

  • Pixel perfect and flexible landing pages
  • Low budget websites
  • Service industry websites

Of course, there are pros and cons of using this type of web design for your business. The main minus is that the loading speed of RWD is more slowly than the speed of the websites created with AWD. Anyways, we’d like to show you more pros  of using RWD:

  1. It’s much easier to create because of ready-made CMS such as WordPress etc.
  2. Translation of the browser is easier with RWD
  3. No need to create multiple URL for the same page
  4. Almost no coding
  5. Mobile devices work better with RWD

If you are an owner of a small or medium-sized business, responsive web design is what you need because of its easy-to-launch features such as no coding, lots of CMS, and layouts. If you need to optimize your website, a designer can use plugins that are very handy to install.


When choosing what type of web design to use when creating your website, first think of the website goals: sales, reading of articles, shares, or likes. Adaptive or responsive web design will help your business to reach the set goals.

Choosing a type, do not forget to keep in mind the budget which you can spend on the website. The size of your company and the sales points of your business are also nice to know. Now there is a tendency to mix these designs: YouTube, Twitter, and so on.

Also, don’t forget to learn the level of your web designer and his ability to write code and the level of customer support for future websites. These all you need to pick a better option for your business to boost sales, promote engagement, and outreach. Stay tuned!