How NFT Became the Number One Tech: Digital Marketing Angle

Everyone is talking about millions of dollars that the abbreviation NFT has been bringing to Grimes and Elon Musk, and other famous people. There is not a little discussion about the marketing strategies that lie behind this hype.

Astarte Digital Lab will explain to you what digital marketing tools led the never-before-heard NFT tech to its golden days how ordinary people can profit from it.

What is NFT?

NFT is a cryptocurrency token and the technology that stands for the token that its replica can not replace. Each non-fungible token is unique and cannot be tampered with, split, or subtly replaced. It is a perfect means for securing your rights to any unique object, be it a work of digital artwork in a single copy, an item in a computer game, or real estate.

Why Are NFTs Popular and How to Overhype It?

The answer is simple – hype. Having significant resources and influence, it is a bit simpler for Musk to make a coin popular. It is much simpler than for a marketing manager to excite the project to the same level but possible.

Crypto projects live their best lives now (it has been since 2018, actually), and if you are promoting one, here is our advice on the tools to use for reaching NFT-like hype.

Marketing Tools to Boost Your Crypto Project

There are digital marketing tools that no one could consider applying for hype marketing. Let’s scroll come of them:

1.Influence marketing is the type of marketing that Musk used to feed the digital world with NFTs. He did the same with Dogecoin, the meme cryptocoin that emerged as a joke in 2013 and now profits those who bought that year. Is this all a bubble? Sure.

2.Viral marketing is another type of strategy used for the promotion of NFT coins. To flourish for a viral marketing project, the content of this project should be supported by a wide-known idea or a character, like we the Bernie Sanders in our viral marketing ultimate guide. There are famous people like Musk who buy more, sell even more, and earn a profit.

3.Guerilla marketing in its flourishing. Changing the offline to offline doesn’t change the essence of the performance. Word-of-mouth about the piece of art to be sold for millions of dollars, the emotional response from the public in the times of lockdown and post COVID-19 is the guerilla marketing is the essence.

The combination of these three marketing types made the NFT popular, even though the idea of digital property is not new. Who can’t participate in this fete of life anyways?

How Can Ordinary People Participate in the NFTs Ecosystem?

  • Influence marketing is the type of marketing that Musk used to feed the digital world with NFTs. He did the same with Dogecoin, the meme cryptocoin that emerged as a joke in 2013 and now profits those who bought that year. Is this all a bubble? Sure.

  • NFT is the Ethereum (ERC-20) based token, and anyone who has a hot wallet with some ETH can participate. The trick is that before selling your art, you have to make a bid and pay the gas in advance.

    It means that you can not sell your art or whatever you want to sell without paying money. Imagine selling her art for the US $6M; Grimes paid about US $600k, which is 10% of the sum. Decided to participate anyways? Get a crypto wallet. Pick Metamask, for example.

    After the KYC and leaving your data in the hands of the wallet database, you can purchase ETH with USD. There are many detailed instructions on the process on the web.

    OpenSea is the website where all the NFT fun happens. You have to register there with your Metamask or the other wallet you have. Upload the piece of art you’d love to sell, set the price, pay the gas, await.

    Is NFT Worth It?

    We can’t give this kind of advice, but NFT is something we can learn from. Marketing of the OpenSea platforms, for example, is based on the authentic community primarily. The community that everyone now wants to be a part of. Boosting a project is also about creating this community, and the goal of marketing managers has to make this circle of engaged people.