The landscape of marketing trends has changed dramatically since the outburst of COVID-19. We and our loved ones shop online, chat online, date, and celebrate each event with help of Zoom.
Quality content of the platforms is what helps us to find what we’re looking for. Relevant information about products, news, or updates on the topic. We would like to show you the ways on how to improve the content of your website to be top of search results and create an engaging, relevant, and enjoyable experience for the users of your platform.
The narrative that you create with the content of a website has one purpose. Influence and direct user flow in the way to achieve the goals of the website. The CR (conversions) can be different: purchase, reading of an article, likes, or shares. Here are the types of content you need to improve to achieve these goals:
A proven way to improve text content is to learn the SEO rules. Here are some updates of 2021 that will help you to get a good rand on the search:
Illustrations and videos make your platform more attractive to users. Here is our list of improvements for your website in 2021:
These are going to be the custom design trends in 2021.
If you think that you can optimize text only with SEO, you are wrong. Do it with the links to the graphic content of your website. That’ll let users find relevant information: graphics, infographics, videos.
Videos are what get the highest engagement among all the types of content. Make sure the videos on your website are:
User experience and user interface improvement is the key to the hearts of the users.
Here you can find a full list of 2021 Google updates on SEO:
The most significant is that you have to watch the E-A-T of the content of your website. Expertise, Authority, and Trustworthy are the 3P’s of Google search. Stress on the local optimization, quality of the content, and don’t forget to add links to the informational sources. Good luck!