5 Tools to Improve Your Performance Marketing Campaigns

The obvious thing that every business would love to gain more leads, sales and boost the conversion rates. Performance marketing is what helps companies improve their marketing campaigns will a range of tools. Here is our short guide on the most effective and free tools for performance marketing improvements.

Email Marketing Tool: UniSender

Email marketing is an integral part of almost every performance marketing campaign, especially when it comes to niches like beauty, e-learning, etc. Unisender is a perfect email marketing tools for many reasons:

  • It has a free plan which includes 100 contacts and 1000 mails to send
  • Unisender has a great analytical dashboard that is very user-friendly and easy to understand
  • The tool has many onboarding and other tutorials which help a lot when you start the journey with Unisender

These are the coolest features of the tool, that might help you improve your email campaigns, help establish trust between your product and users and generate more leads and sales. Also, don’t forget to welcome letter and chain of updates to keep in touch with the user flow!

Programmatic: Ocean Engine

Before getting into details about programmatic advertising, we’d like to mention what programmatic is. Programmatic advertising is a way to buy and optimize digital marketing campaigns. The campaigns are created within the platforms to get audience outreach.

Ocean Engine is a Chinese programmatic tool that works with TikTok, TouTiao, and almost every Chinese social media or marketplace. The advantages of Ocean Engine are extensive:

  • Adapted for US and EU markets
  • The tool has a wide range of placements: video games, audio, social
  • Guides and support that will help advertisers

If you want to conquer the Chinese market (mostly) and broaden the outreach, try Ocean Engine


Search engine optimization is a huge and very effective tool for gaining organic traffic. When there are so many tools to improve the optimization, it’s quite hard to find the right one. Semrush is one of the most cost-effective and efficient tools of many, here is why:

  • In Semrush you can track the competitors of your business
  • Get the backlinks of the competitors
  • The free trial is also included so you can check all the features on your own

Clicking the link you will find a full range of SEMRush features, that also include the tools for content marketing, market research, and many more.

Retargeting: Facebook Pixel

Facebook pixel is also a very popular and easy to handle retargeting tool which has been helping businesses for more than 10 years. And here is why it’s so popular:

  • Easy and free to install
  • Has an extensive toolset
  • Easy to edit and

Facebook pixel works to track the traffic from Instagram as well, so you won’t need to install any more trackers to your website, landing page, or online shop.

Analytics: Google

Google Analytics is a tool that covers on-page statistics, traffic sources, info on the audience, and many more. Handy dashboards and a user-friendly interface are not the last features to mention:

  • Google Analytics is a free tool that every marketer or a business owner can use having just a Google account
  • The tool also has support in different languages that help a lot with if you have any issues
  • The greatest thing about Google that is developing very fast and adding new features